ONE, TWO AND FULL COLOR PRINTING
DIRECT MAIL SERVICES
Printing techniques in which the inked image is transfered from plate to the printing service.
Refers to methods of printing from a digital-based image directly to a variety of media.
Large format refers to any imaging format of 4 x 5 inches ( 102 x 127 mm ) or larger.
Delivery of advertising material to recipients of postal mail.
Crossmark Creative Group
From concept to product, the print design process is an exhilarating mix of creativity and practicality.
At Crossmark Printing we combine a designer’s imagination with a thorough knowledge of the print process. We work hard to create pieces that get your message across.
To ensure accurate specifications and premium quality results, Crossmark Printing utilizes the latest technology for digital pre-press services. We employ the Adobe product line, as well as support all major PC and Mac programs. To achieve accurate color, we calibrate with a color management system.
To complement the Creative Services, we have a complete digital work flow with thermal computer-to-plate technology. This saves you time and money in the end.
Our staff is experienced in managing all phases, starting with preflighting your files to ensure the accuracy and integrity of your file. We troubleshoot for potential problems at the beginning; our staff can edit or repair files, color correct, and/or reformat or convert them if required to use with other programs. By preflighting files before they move along to proof or print helps eliminate costly errors that show up well into the project.
CORPORATE IDENTITY & BRANDING
(see the bottom of page for some ideas for your branding)
Digital and Offset Printing
We provide cost effective printing solutions for companies of all sizes. Count on us for innovative ways to create print that inspire customers to buy and contribute to your bottom line. If you’re looking for Brochures to Booklets, Pocket Folders to Direct Mail, we are the clear choice.
Our in-house production facility boasts both Offset and Digital Printing services.
Offset Printing is the ideal choice when you are looking for large quantities and/or flexible color, paper and sizing options. Whether you need 500 1 color forms to 250,000 full color brochures, just send us your order and we will handle the rest!
Digital Color or Black and White Printing is ideal for lower quantities and when you need a quick turnaround. We have the right combination of equipment to offer you a full range of digital solutions. We are constantly upgrading our equipment by investing in state of the art equipment and leading-edge technology to stay ahead of the competition.
Design and Printing is just the first part … Finishing is where we excel!
Bindery and Finishing
In our bindery and finishing department, we approach every job with the utmost attention to detail. Our bindery department has state-of-the-art automated equipment to handle most projects that come off our print line. From book binding to direct mail to product packaging, let us handle the finishing details. Keeping bindery in-house ensures the highest quality, on-time delivery, and significant cost savings.
We can package and distribute your material directly from our plant to you via local delivery, FedEx, or freight. As a full-service printing company, we provide many business-to-business services you might not expect to find under one roof.
Brand building ideas to think about:
Simply stated, your brand is your promise to your customer. It isn’t your logo, your Pantone colors, your letterhead or your building. It’s the consistent experience people have with your company. High quality, constant messaging is imperative in building and maintaining your company’s brand.
Strategy… Developing a strategy requires self reflection; a strong strategic plan and the courage to claim your company’s personality. The strongest brands are not all things to all people. They are very clear in their single minded, focused voice and character.
Launch… The first customers to believe in and advocate for your brand are internal. All employees should know exactly what the company’s personality is, and how that is communicated to your customers. They are your advocates.
Build… Look at your company’s brand through your customer’s eyes. Are all touch points consistent? Is the quality of your messaging consistent? From the direct mail piece they receive to the interaction with your staff all should communicate the same message.
Maintain… When you’ve established and built your brand, consistency is key. Brand maintenance means regularly reviewing your marketing communications to ensure your brand is being consistently represented at every touch-point.
Everything from consistency in logo colors to spatial placement of your logo. Tactical implementation of identity standards can make or break the strength of your brand, in all communication.